EventStrategy

The Black Irish Pub Crawl is more than a St. Patrick’s Day party. It’s a citywide celebration that spotlights Black-owned businesses, builds authentic connections, and reshapes Boston nightlife for the better.

CHRISTIAN JORDAN is proud to help bring a first-of-its-kind partnership to Boston as Black Irish Vol. 8 joins forces with Rémy Martin’s “This Is My City” campaign. Celebrating the pride, rhythm, and stories of every neighborhood, this collaboration blends brand, culture, and community through exclusive Rémy Martin V.S.O.P experiences and Boston-focused activations that honor the City of Champions.

Black Irish Vol. 7 brought together over 1,600 attendees, generated more than 1,400 connections, and drove significant spend to Black-owned businesses—showing what intentional event strategy and community-building can do for local economies.

This year, CHRISTIAN JORDAN deepened its brand partnerships with leaders like Rémy Cointreau USA and CNCPTS, creating culture-led experiences that blended storytelling, community, and experiential marketing in a way that felt authentic to the people we serve.