
CHRISTIAN JORDAN x Verizon Small Business Digital Ready
We’re proud to partner with Verizon Small Business Digital Ready to help promote select events designed specifically for business owners. Whether you’re just getting started, growing steadily, or already running a thriving business, these sessions offer valuable insights, tools, and connections to help you level up.
Join us to learn, grow, and connect with fellow entrepreneurs who are navigating the same journey.
Course Description
This is an introductory session that provides expert insights and assistance in creating 1-3 marketing personas for your business.
Creating marketing personas is a crucial step for small business owners to effectively target their audience and tailor their messaging.
Learning Objectives
A marketing persona is a detailed representation of your ideal customer based on real data and informed assumptions about demographics, behaviors, goals, and challenges. What should be included in a persona? What are the most compelling stats, figures, and stories to include? Let’s dig into the fundamentals together!
Who should register:
Business owners that want to find their niche
Business owners who want to refine their messaging for optimum sales
Business owners who feel their current attempts at marketing fall short
How to Prepare:
To get the most out of this session, arrive on time and let us know if you are building a deck or have a pitch to practice. If ready to pitch, bring your pitch deck, talking points, and best game face. If you are starting to assemble a deck, be prepared to take good notes!
RSVP for the event here
Disclaimer:
This event is organized and hosted by the Verizon Small Business Digital Ready team. CHRISTIAN JORDAN is proud to support the event through promotional efforts and event setup as part of the broader team, but does not serve as the primary organizer or owner of the event.

